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SERVICES: Website Copywriting


Does Your Web Site Copy Get Results?

The goal of most Website copywriting is to persuade visitors to take action. You may want them to sign-up for your newsletter, call or email you to request more information, make a purchase directly on your Web site, or take some other action. If your Web site copy isn’t engaging and persuasive, they will likely click away from your Web site to a competitor’s site very quickly. If so, you’ve probably lost their business forever.

Don’t let this happen to you! Novo Writing’s Website copywriting services are designed to achieve four specific objectives:
  • Instantly capture their interest with a captivating headline
  • Explain why they need your products and services to solve a problem
  • Impress them with the features and benefits your products and services provide
  • Create a desire for them to take action

How Do You Work?

Our approach is very flexible. We want to meet your needs just as much as you want to meet the needs of your customers. To do so we ask for as much information about your company as possible. This can include obtaining existing marketing collateral you may have already developed, as well as interviewing you to get a thorough understanding of your business, including your:
  • Products and services and their features and benefits
  • Competitors and your key differentiators
  • Business philosophy and values
  • Demographics of your target audience
Once our research is complete, Novo Writing goes into create mode and delivers killer Web site copy that achieves your intended results.

Do You Perform Keyword Research?

Of course! Keyword research is one of the most important aspects of writing SEO Website copy that sells. Keywords are the building blocks of your Web site. Our extensive research defines the optimal keyword phrases we’ll use to lure your soon-to-be customers to your Web site.

Do You Offer Other Website Copywriting Services?

As your marketing copywriter, one of the many Website copywriting services we provide is writing online bios of your management team. Well-written bios on your Web site reinforce your company’s experience and expertise.

Email marketing is an exceptional online marketing tool to help you stay on the "radar screens" of your current and future customers. If you haven’t done so already, add an opt-in newsletter sign-up form to your Web site so you can capture leads and add them to your mailing list. Then let Novo Writing write your newsletters so you can keep in touch with your customers and get even more exposure.

Get your FREE consultation for SEO Website copywriting services by calling 310.792.8888 or emailing info@novowriting.com today.
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