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SERVICES: Marketing & Business Collateral


What Makes Your Marketing and Business Collateral Unique?

Is your marketing and business collateral fresh? How many products and services are you trying to market that aren’t being promoted in corporate brochures, case studies, and white papers?

The cornerstone of any great business is the ability for it to consistently market itself in new and exciting ways. This innovation starts with a marketing copywriter who can create the many pieces of marketing collateral you need to effectively run your business.

Marketing collateral is an umbrella term for all of the printed materials that describe your business and its products and services. But it’s more than that. It defines who you are and what you do. It distinguishes you from your competition. Comprehensive, convincing collateral written by a professional marketing copywriter ensures that you put the best face on your company.

As your marketing copywriter, Novo Writing’s marketing and business collateral solutions include:
  • Brochures: From an extensive corporate brochure to a tri-fold brochure on a specific product or service, Novo Writing writes compelling brochure copy that successfully advertises your company and increases sales.
  • Sell Sheets & Data Sheets: Ideal for thoroughly describing the features and benefits of a product or service in one to two pages, sell sheets and data sheets serve as great "leave-behinds" after meetings with clients.
  • Case Studies: Other than a client testimonial, there are few marketing strategies that are more effective in turning prospects into clients. Case studies tell the story of how you solve problems for your clients, build your brand and credibility, demonstrate measurable results, show clients your commitment to their success, and serve as client endorsements.
  • White Papers: Effective white papers educate and illuminate your customers on a common industry problem while simultaneously showing how your company has the solution to that problem. They position you as an authority in your industry.
  • Proposals: A well-written business proposal can secure millions of dollars. Our detail-oriented approach to proposal s ensures we assess the requirements, perform the necessary research, interview subject matter experts, and then write proposals that get you the contract.
  • Scripts: We write scripts for many different mediums, including radio, video, TV, Webinars, and more. Video commercials of your company, products, and services can be an extremely powerful way to connect with your customers, especially when they go viral online.
If you run a business, you have marketing and business collateral. As your marketing copywriter, Novo Writing creates marketing and business collateral that builds your brand and sells your products and services. Find out how by calling 310.792.8888 or emailing info@novowriting.com for your FREE consultation.
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