Tag Archives: featured-post

6 Reasons Your Website Needs a Facelift

The look and feel of their website is a touchy subject for some businesses. They built a shiny new site a few years ago—at a pretty penny. They spent countless hours going back and forth with the designer and writer, and were more relieved than anything else when the site finally went live. Sound familiar? […]

Would Your Content Marketing Program Survive in the Shark Tank?

Pardon the pun, but I’m absolutely hooked on CNBC’s Shark Tank. It’s must-see TV in my house. What could be better than watching some guy from the middle-of-nowhere become an instant millionaire with a gadget he dreamed up in his garage? If you haven’t caught it yet, the premise of the show is simple: Entrepreneurs […]

Now Read This! Does Email Marketing Still Work?

If your inbox looks anything like mine, you spend the first half-hour of your day deleting unwanted emails. Sometimes they’re spam. Sometimes they’re from well-meaning businesses. But they’re all unwanted. I have to admit that some of this is my fault. I often don’t take the time to unsubscribe from spam emails the first time […]

B2B Content Marketing Statistics and Trends: How Do You Measure Up?

The Content Marketing Institute and MarketingProfs recently published their annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America report. Looking back at 2013 and ahead to 2014, the study revealed many intriguing B2B content marketing statistics. You will definitely want to check it out for yourself, but here are a few key findings to […]

Anatomy of a Blog Post: 11 Tips For Writing An Article

Your blog is probably the epicenter of your company’s content marketing program. You want to turn it into an educational hub and establish yourself as a thought leader. But building that thought leadership takes much more than just having great content. You need a strategy to attract your target audience to your blog and then […]

8 Reasons Your Content Marketing Program Isn’t Working

Many businesses are getting more strategic with their content marketing program. That’s good news for all of us content consumers. Unfortunately, many more businesses are frustrated with content marketing and wondering why it’s not working for them. Sound familiar? If you’re spending lots of time and energy on content marketing but not seeing the results […]