Tag Archives: content marketing program

Would Your Content Marketing Program Survive in the Shark Tank?

Pardon the pun, but I’m absolutely hooked on CNBC’s Shark Tank. It’s must-see TV in my house. What could be better than watching some guy from the middle-of-nowhere become an instant millionaire with a gadget he dreamed up in his garage? If you haven’t caught it yet, the premise of the show is simple: Entrepreneurs […]

Is Your Content Like a Twinkie or Grandma’s Apple Pie?

I’ll admit it. I like Twinkies. They’re one of those comfort foods we love to hate. Like the mass production of the famous golden snack cake, much of the content being churned out these days is just empty calories. No substance. No nourishment. Just filler. We’d all be better off we treated content like grandma’s […]

4 Signs You Should Outsource B2B Content Marketing

Any business that has tried to create and execute a B2B content marketing strategy knows how challenging it can be to actually carry it out. Someone has to spearhead the plan, money needs to be allocated, time needs to be spent, and resources need to be used. Basically, a lot needs to happen for the […]

B2B Content Marketing Statistics and Trends: How Do You Measure Up?

The Content Marketing Institute and MarketingProfs recently published their annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America report. Looking back at 2013 and ahead to 2014, the study revealed many intriguing B2B content marketing statistics. You will definitely want to check it out for yourself, but here are a few key findings to […]

Round-Up of Content Marketing Articles From 2013

As we near the end of 2013, it’s time to take a look back at some of our content marketing articles from the past year. Have content requests for 2014? Contact us to suggest a topic. How Much Does Content Marketing Cost Your Business? Implementing a content marketing strategy is critical for any business that […]