Tag Archives: content marketing

Inbound Marketing: From Good to Great

Remember the good old days when marketing had a clear definition? It was simple. Marketing meant broadcasting a product or service to consumers. Businesses did all the talking, and the company with the largest budget usually won. It could pay for the best advertising firm and buy the most ad spots. Think Don Draper. But […]

Content Strategies For Inbound Marketing

    As they develop their inbound marketing strategy, all businesses set out to create quality content that converts prospects into customers. Unfortunately, good intentions don’t always lead to positive results. Many companies start heading down the right track only to see their inbound marketing program stall. Whether it’s due to poor planning, lack of […]

6 Reasons Your Website Needs a Facelift

The look and feel of their website is a touchy subject for some businesses. They built a shiny new site a few years ago—at a pretty penny. They spent countless hours going back and forth with the designer and writer, and were more relieved than anything else when the site finally went live. Sound familiar? […]

5 Tips to Turn Your Business Into An Educational Powerhouse

Many businesses don’t do a great job when it comes to educating their prospects on the true benefits of their products and services. Sure, they have a website, but they don’t take advantage of the opportunity to differentiate themselves by maintaining an active blog with valuable information for their target audience. Why Is Education So […]

Now Read This! Does Email Marketing Still Work?

If your inbox looks anything like mine, you spend the first half-hour of your day deleting unwanted emails. Sometimes they’re spam. Sometimes they’re from well-meaning businesses. But they’re all unwanted. I have to admit that some of this is my fault. I often don’t take the time to unsubscribe from spam emails the first time […]

Anatomy of a Blog Post: 11 Tips For Writing An Article

Your blog is probably the epicenter of your company’s content marketing program. You want to turn it into an educational hub and establish yourself as a thought leader. But building that thought leadership takes much more than just having great content. You need a strategy to attract your target audience to your blog and then […]