Tag Archives: blogging

Inbound Marketing: From Good to Great

Remember the good old days when marketing had a clear definition? It was simple. Marketing meant broadcasting a product or service to consumers. Businesses did all the talking, and the company with the largest budget usually won. It could pay for the best advertising firm and buy the most ad spots. Think Don Draper. But […]

5 Tips to Turn Your Business Into An Educational Powerhouse

Many businesses don’t do a great job when it comes to educating their prospects on the true benefits of their products and services. Sure, they have a website, but they don’t take advantage of the opportunity to differentiate themselves by maintaining an active blog with valuable information for their target audience. Why Is Education So […]

Now Read This! Does Email Marketing Still Work?

If your inbox looks anything like mine, you spend the first half-hour of your day deleting unwanted emails. Sometimes they’re spam. Sometimes they’re from well-meaning businesses. But they’re all unwanted. I have to admit that some of this is my fault. I often don’t take the time to unsubscribe from spam emails the first time […]

Anatomy of a Blog Post: 11 Tips For Writing An Article

Your blog is probably the epicenter of your company’s content marketing program. You want to turn it into an educational hub and establish yourself as a thought leader. But building that thought leadership takes much more than just having great content. You need a strategy to attract your target audience to your blog and then […]