According to Small Business Trends and a poll by GrowBiz Media, small business owners will increase their online marketing budgets next year. That’s good news for the marketplace — that is, of course, unless you’re still taking a “wait and see” approach towards investing in yourself and your business. If so, your competitors who invest in a few targeted marketing strategies in 2011 will have no problem attracting your clients.
- Websites: +17 percent
- Direct mail: +15 percent
- Email marketing: +15 percent
- Social media: +13 percent
- Print ads: +10 percent
- Online ads: +9 percent
- SEO: +4 percent
So, what are you going to do? Armed with these stats and knowing the importance of marketing online, what’s your next move?It’s impressive to see such a jump, but it’s not surprising. In fact, it would be surprising if successful small business owners didn’t increase their online marketing budgets when everyone else was waiting.
An integrated marketing strategy. There’s truth to the cliché that you shouldn’t put all of your eggs in one basket. Take a close look at how, why, and where you’re spending your marketing dollars. You may find that a few small, strategic tweaks can make a huge impact on your sales.
Remember that the marketing decisions you make right now will influence your success next year. If you revisit the stats above, you’ll notice how an unnamed but unrivaled Internet marketing strategy fits into almost 60% of the online marketing budget increase.
What is it? Article marketing. Why? Because the right article marketing strategy connects all of them. Aside from the obvious benefit of attracting clients based on educational articles that connect your most important keywords to your most important clients, article marketing can actually permeate your entire marketing strategy.
How? Well, if you use social media (and your business should!) like LinkedIn, Twitter, and Facebook for business, you can use the article marketing keywords in your daily posts. This strategy is completely organic and doesn’t cost you a dime.
Of course, after you’ve written a keyword-rich article of interest to your target audience, you’re going to want to repurpose it to maximize its influence. Post the SEO article on your blog, as a guest posting on an industry blog, on your Resources page, as an email newsletter to stay on your clients’ radar screens, and even in offline venues like networking events where you can continue to reap the benefits of showcasing your expertise.
Don’t wait to see what your competitors are doing. Learn more about how a comprehensive content marketing program can deliver the results you’re seeking in 2011. Call 310.792.8888 or visit www.ContentMarketingProgram.com to start next year’s marketing strategy now.