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8 Lead Generation Tactics to Attract New Customers

lead generation
Are you doing what it takes to market your business online and attract new customers? These strategies will get you started:

  • Articles: Do you know what your target audience interested in? Write informative articles on topics your prospects are searching for, and don’t forget to include links so they can click-through to your website.
  • Press Releases: Make your own news. You don’t have to release a new product or acquire a large new customer to have a reason to publish press releases about your company online. You just need an angle. Stay informed of new trends in your industry and tie them to your product.
  • Website: Nearly every business has a website. So what? If it isn’t engaging, visitors are gone in a few seconds. Make sure the content is compelling and includes a clear call to action. Offer a free special report, how-to guide, or other valuable information to entice prospects to sign-up for your newsletter.
  • Newsletters: Speaking of newsletters, what are you doing to stay in touch with customers and prospects? Newsletters keep your business on their radar screens. It’s a friendly reminder that provides information on topics of interest to them.
  • Videos: Don’t forget about video marketing. Videos are easy to create and they personalize your business. It’s one of the most immediate ways to connect with a prospect. If you can make a video that shows your product at work, even better. Tag the video with your keywords and post it on video sites. You may be surprised by the response.
  • Case Studies: Tell a story. You can talk about the features and benefits of your product until you’re blue in the face. Your prospect may be impressed but not convinced. A true story about how you solved a problem for a customer can go a long way.
  • Social Media: Make sure you’re offering value and not just another sales pitch to the people in your social networks (keep the “salesy” post to one out of every five posts).
  • Blogs: A blog makes your business personal. It also builds your reputation. Know your target audience and write blog posts that appeal to their interests.

Doing all of this at once can be overwhelming. But don’t worry. You don’t have to do it all at once. You just need a proactive strategy. The question to ask yourself is, “What is my competition doing and how can I do it better?”

Answer that, and then write great content that attracts qualified prospects to your website.

10 Website Copywriting Tips

website copywriting
The anatomy of a website from a copywriting perspective can be confusing. Many business owners think they just need to “write something.” They see their website as something that is just one of those costs and necessities of doing business.

Not true! A carefully crafted website is essential to not only build your brand, but also to attract prospects and make them “fall for you.” Here are 10 website copywriting tips:

1. Keyword Research

After gaining a clear understanding of the products, services, goals, mission, features, benefits, differentiators, and other characteristics of the company, it’s time to perform keyword research. Performing keyword research is essential for optimizing a website. Without it, you’re missing the primary building block for writing a website that attracts both the search engines and the consumers searching for your products and services online.

2. Headlines

Once you’ve identified the keywords for the web pages, turn your attention to headlines. The keyword should appear in the headline of the web page. It not only identifies what the page is about, which is important in and of itself. But it is also what appears as the link in search engine results.

So, a headline needs to include the keyword and also must be compelling enough for the visitor to want to learn more. Headlines that are in the form of questions work very well, as do statements that speak to the visitors’ pain points or, in other words, their reasons to be searching the keyword in the first place.

3. Keyword Placement

In addition to the headline, the search engines want to see the primary keyword in the first or second sentence. This further identifies the page as being relevant to the topic. The keyword should also be sprinkled throughout the copy as much as possible without seeming forced or stuffed, and also needs to be in the last one or two sentences. The right keyword placement cannot be overstated. It’s one of the things that separates spammers from legitimate content.

4. Homepage Copy

The homepage can be a tricky page as far as SEO copywriting goes. You should write at least 300 words so you can incorporate a keyword that will have a sufficient amount of weight.

Some people like to use flash as the primary content on the homepage or otherwise make the homepage navigable without much copy. This is a fine strategy because, if it’s done well, it can compel a potential customer to click-through to other pages.

However, unless the flash on the homepage does a great job of convincing the visitor to click through the site, they’re gone. But it also can be very detrimental for search engine placement. The homepage is very important in search results, so without an optimized homepage, you may be risking lots of exposure and clients.

5. Persuasive Copy

This next step sounds kind of general, but we all kind of intuitively know it when we see it. It’s having a site with compelling and persuasive content. We’re not talking about keywords here. We’re talking about copy that addresses the prospect’s pain points and makes them want to contact you because of the way you position yourself and, specifically, how you communicate the benefits of your offering.

6. Bullets

Bulleted lists break-up the copy. Many people have short attention spans when they’re browsing the Internet. If someone finds your web page because you’ve done a great job of optimizing it and wrote a great headline, the next thing they will do is scan the copy.

Some people want to read everything on the page to learn as much as possible. But a significantly higher percentage of people will quickly scan the copy and focus their attention on bullets because they stand out. So having bullets describing the benefits of your product or service within the copy can make a huge difference.

7. Customer-Focused Copy

Your website copy needs to be customer-focused. You want to concentrate on the benefits of your product or service—keeping in mind the fact that your prospect is either consciously or unconsciously thinking, “What’s in it for me?” How can you solve their challenge or need right now? If you don’t make it clear, they may click-away to a competitor in a few seconds.

8. Subheads

This one is easily missed. Subheads, like bullets, break-up the copy and make people want to read more about your business. Subheads should always be benefit-driven and include your keyword, when possible, to attract both search engines and the human readers for whom you’re writing in the first place.

9. Call to Action

Your web page isn’t complete without a strong call to action. What do you want them to do right now? Call for more information? Fill-out your contact form? Purchase a product on your e-commerce site? Whatever it is, your call to action must give a prospect a compelling reason to take whatever action you want them to take.

10. Meta Data

Meta data is the content you don’t actually see when you’re reading a web page. For SEO copywriting purposes, meta data is comprised of the meta title, meta description, and meta keywords. The meta title is the link you see when you perform a keyword search, and the meta description is the content directly below this link that describes the content of the page. Including meta data is important because the search engines have an easier time finding your site when someone performs a search on your business or keyword.

Do you have more website copywriting tips? Tell us about them in the comments below. You can also contact us to get help with writing your website.

Tips For Naming a Business

naming a business
Deciding how to name a business may seem like a daunting task. After all, it’s the first thing someone learns about your business and it’s a key factor in defining your brand identity. A good company name is memorable and instantly identifies who you are and what you do. Unfortunately, since company names rarely materialize out of thin air, naming a business takes time, creativity, and research.

The first step in choosing how to name a business is defining what you want to convey to a potential customer. This starts with a brainstorming session to get a better understanding of:

  • The message you want to communicate: Do you want the name to be directly related to your products/services? Do you want it to be unique by “inventing” a name or by using a hybrid of two names? Do you want your own name to be included in the company name?
  • Perception: What do you want potential customers to think and feel when they see your business name?
  • Your industry: You will need to do research to see if there are competitors with exact or similar business names. How do your competitors’ names make you think and feel about them?

Once you’ve completed your brainstorming session and have a better idea of what your business name needs to “do,” it’s time to take a closer look at what your company name says about your business. Deciding how to name a business means exploring the core of your business:

  • Who are you? Your business name is your identity. What do you want anyone who comes into contact with your business to think about it? This can have a lot to do with your industry. For example, if you are starting a medical practice you want your business name and identity to evoke a sense of professionalism. If you are starting a retail business for baby clothes, you probably want your business name to be fun and playful.
  • What do you do? Large corporations like Pepsi can have vague company names. It’s a brand known all over the world. If you’re in the process of determining how to name a business, you don’t have the luxury of being that famous (at least not yet!). But you can create an effective company name by incorporating your industry in your name. For example, if you’re a plumber you might name your new company, “First-Class Plumbing Service.”
  • What makes you different? Your products/services may be superior to your competitors. You may provide faster and better service. But your first impression to show how you’re different is your company name. What kinds of words appeal to your target audience? What piques their interest? What makes you easily approachable?

When naming a business, remember that you only have a few words to describe who you are, what you do, and why a potential customer should choose you. You can provide the best products/services and be the best salesperson on the planet, but few people may notice if you don’t take the time to create a great company name.

Are You Giving Your Customers Quality SEO Content?

seo content
Most business owners know their target audience is searching for their products and services online. They know they need to consistently produce relevant SEO content to attract those potential customers. This content includes SEO articles, press releases, case studies, blogs, social media posts, and more.

But many business owners overlook the importance of the quality of the SEO content they publish for the world to see. SEO content that doesn’t attract the search engines and their target audience doesn’t just waste time and money. Poor quality SEO content can actually damage their brand and reputation. Potential customers may see their company as inferior, even if their products and services are superior to their competition.

The solution is publishing high-quality SEO content their customers want on a regular basis.

A quality SEO content strategy does just that. Part of developing and implementing a content marketing program includes:

  • Keyword research (know what your potential customers are searching for)
  • Articles on topics of interest to your target audience (give them the information they want and get them to click-through to your website)
  • Online SEO article distribution (articles are published on high-quality sites where customers can find them)
  • Newsletters you can send to your mailing list (save time and money without having to create another marketing piece)
  • Analyzing SEO results to ensure and improve performance
  • An SEO content writer to do all of the work for you

Start giving your customers the high-quality SEO content they want. Be a thought-leader, build your brand, and grow your business.

Why and How to Write a Case Study for Your Business

write a case study
Do you write case studies to advertise your business and attract more prospects?

Case studies should be a part of your marketing tool bag. They can increase your exposure, impress clients with your expertise, and help you sell more products and services.

Why Write a Case Study for Your Business?

Case studies are extremely powerful. If you had to choose only one marketing piece to showcase your business, writing a case study would be the most effective choice. Case studies:

  • Tell the story of how you solve problems for your clients
  • Build your brand and credibility
  • Demonstrate measurable results
  • Show clients your commitment to their success
  • Serve as client endorsements

Case Studies Are Persuasive Online and Offline

Case studies are perfect for both online and offline marketing. Use keyword-rich case studies online to reach your target audience and demonstrate your expertise. Print the case study and include it in your press kit or other “leave-behind” marketing materials when you meet with your clients.

How to Write a Case Study for Your Business

Write a case study for your business in three steps:

  • The Challenge: In a paragraph or two describe the specific challenge your client was facing.
  • The Solution: In two to three paragraphs discuss how you delivered a specific solution that solved the client’s challenge.
  • The Results: Report the measurable results of your solution. This is the most important part of the case study. You’ll have to get some of this information from your client but, believe me, your client will be happy to provide you with these stats when they see the value you’ve delivered. For maximum effectiveness, include a quote from the client touting the success of your solution.

Make Your Case With Case Studies

Case study marketing is not as well known (or employed as much) as article marketing, press release marketing, email marketing, and social media marketing. Although these other marketing efforts are more popular, writing case studies for your business is an incredibly successful way to position yourself as an expert in your field.

Want to impress your prospects? Want to convince your clients to buy your business’ products and services with confidence? Consider writing case studies to literally make your case.

What’s Your Small Business SEO Copywriting Strategy?

seo copywriting
It’s another new year, and you’ve probably heard it all. Drink this shake and you’ll look and feel great! Eat steak and lose weight! Lose ten pounds a month without exercise! There are a million of them.

But what about your business’ health? What about getting more eyeballs on your products and services? Is there a quick fix?

Not exactly. And beware of somebody telling you otherwise. You need a comprehensive, methodical, integrated SEO copywriting strategy to reach your customers online. You need a plan.

Professional SEO copywriting firms work closely with you to develop and execute a customized SEO plan to dramatically increase visitors to your website. And, if your site is compelling to those visitors, you’ll see a big boost in sales. After all, isn’t that the point of your online SEO copywriting and marketing strategy?

Content marketing should be a key element of your SEO copywriting strategy. Content marketing increases your exposure online. It improves your site’s SEO so your customers can find you instead of your competition. It’s “food” for the search engines and it organically attracts your target audience to your business and Web site.

So, don’t be fooled by empty promises this year–either personally or professionally. Get the facts. Get more traffic. Get new customers. Achieve a better bottom line this year.

Get a step ahead of your competition with a free SEO copywriting and content marketing consultation. Visit to schedule an appointment or email