Sharing client testimonials is one of the most powerful ways to promote your consulting services. After all, you’re not tooting your own horn. Prospects who may be on the fence about hiring you over someone else will probably be swayed by the fact that other businesses are pleased with your work. But how do you go about getting these testimonials?
Just ask! When you do great work for clients they are typically happy to provide you with a brief endorsement. Ask as soon as possible—after they’ve started to see results and your work is fresh in their mind. Simply send them an email requesting that they write a few words about their experience working with you and the results you achieved.
But what if they don’t have time? The most effective way to obtain a testimonial is to write it yourself (from the perspective of your client, of course), and then send it to them for approval and/or to tweak it. Most clients will be glad to sign-off on the testimonial you write. Why? Because you saved them time and took the initiative to craft a well-written statement on their behalf.
That’s it! Now you just need to put the testimonial on your website to share with potential clients. You will showcase your talent and get the word out about all of the great work you do without sounding like an advertisement.