Novo
FIND OUT HOW YOU CAN GET MORE EXPOSURE
xxx gratis AND REACH YOUR TARGET AUDIENCE
310.792.8888


SERVICES

Copywriting • Copyediting • Content Marketing Program

Learn More

PORTFOLIO

Check out samples of our copywriting projects.

View Portfolio

Learn How to Improve Leads

Round-Up of Content Marketing Articles From 2013

As we near the end of 2013, it’s time to take a look back at some of our content marketing articles from the past year. Have content requests for 2014? Contact us to suggest a topic.

How Much Does Content Marketing Cost Your Business?

content marketing programImplementing a content marketing strategy is critical for any business that wants to compete. While the strategy may be different from company to company, they all have one thing in common: they cost money.

Many businesses only think in terms of hard costs when it comes to content marketing. Unfortunately, these easy-to-calculate numbers only tell a small part of the story . . . Continue Reading

5 Tips for Using Content Marketing to Attract Customers

content marketing strategyMost business owners understand the importance of regularly updating their blog with fresh and relevant content. It’s simply the most effective and affordable way to attract customers online. But there’s a big difference between knowing what to do and how to do it.

Let’s take a closer look at the “how” with the five-step process for creating a content marketing strategy that leverages your blog . . . Continue Reading

The 3 Critical Phases of a Content Marketing Program

content marketing programDeveloping an effective content marketing program is a critical aspect of any marketing strategy. As you write, optimize, and publish articles as part of this program, you will progress through the following three-phases . . . Continue Reading

8 Reasons Your Content Marketing Program Isn’t Working

content marketing programMany businesses are getting more strategic with their content marketing program. That’s good news for all of us content consumers. Unfortunately, many more businesses are frustrated with content marketing and wondering why it’s not working for them.

Sound familiar? If you’re spending lots of time and energy on content marketing but not seeing the results you expected, it may be time to take a step back and review your content marketing strategy. A few tweaks to what you’re doing—and not doing—can make a huge impact. With that in mind, let’s take a look at eight reasons your content marketing program isn’t working for your business . . . Continue Reading

5 Ingredients That Make Your Blog More Delicious

content marketing programThousands of new blog posts are published by businesses in your industry each and every day. If you want to make sure your blog stands out and keeps visitors coming back, you need to give them something they can sink their teeth into.

Treat your blog like a bakery and each blog post like a scrumptious chocolate cupcake. It should . . . Continue Reading

What Black Friday Can Teach Us About Content Marketing

content marketing programBlack Friday is quickly bearing down upon us. If you’re like me, you’ll be taking the day off, watching college football, and making a dent on the leftovers. The mall is not on my schedule.

Of course, millions of us will be hitting the mall. Most shoppers will be drawn to retailers based on their history of providing them with products they want and enjoy. As always, retailers will compete for the attention of shoppers by offering promotions to catch their eye and bring them in their stores . . . Continue Reading

Is Your Content Marketing Program Scaring Off Prospects?

content marketing programWith Halloween just around the corner and the new year quickly approaching, it’s a good time to revisit the effectiveness of your content marketing program.

Does it scare away your prospects before you even have a chance to speak with them? Are they running into the arms of competitors who consistently create and share valuable content? Do the articles you publish on your company’s blog help or hurt your brand? . . . Continue Reading

Stop Whining About Lead Generation (It Doesn’t Have to Be So Hard)

lead generationThe other day I was speaking with a colleague who was complaining about lead generation. He was lamenting about how much time he spends chasing new business compared to the time he has to work on client projects.

I could feel his pain. Lead generation isn’t my favorite part of running a business either. I started asking around and heard the exasperated refrain of “Ugh – who has the time?” from many other business owners as well. In fact, it started to sound like whining . . . Continue Reading

5 Quick Tips to Improve Your Content Marketing Program

content marketing programThe huge shift to content marketing has many businesses scrambling to jump on the bandwagon. And they should. It’s the best wagon to be on. But before they do companies can waste lots of time, money, and resources by not having a strategy in place.

Your business can avoid these pitfalls by following these five easy tips to ensure the success of your content marketing program . . . Continue Reading

Is Your Content Marketing Program Helping or Hurting Your Brand?

content marketing programMost businesses are aware of the importance of consistently writing and distributing articles as part of a comprehensive content marketing program. But in the race to beat their competitors to customers, a lot of companies fall short by publishing articles that are simply subpar . . . Continue Reading

12 Article Ideas to Simplify Your Content Marketing Program

content marketing programMany businesses aren’t necessarily worried about the ability to create content. They have anxiety when it comes to knowing or deciding what to write about. They have the knowledge, but they don’t know how to go about writing articles to share that knowledge. The hard part is coming up with the initial idea.

In this blog post we’re going to take a closer look at the ways in which businesses can overcome this obstacle by providing 12 ideas or types of articles to jumpstart their content marketing program . . . Continue Reading

How to Get Faster Results With Your Content Marketing Program

content marketing programSuccessful content marketing doesn’t just happen—it takes a collaborative effort to ensure proper planning and execution from start to finish. Let’s take a closer look at three reasons why a content marketing program gets stuck . . . Continue Reading

3 Ways to Explode Your Content Marketing Program

content marketing programI started writing this blog post on the fourth of July but got distracted by, you guessed it, fireworks. I was doing some research for a new client starting our content marketing program, and I realized that the exploding fireworks were like their current content marketing efforts: they were all vanishing into thin air . . . Continue Reading

Happy holidays and best wishes for a prosperous 2014! Don’t forget to subscribe to this blog and stay tuned for more content marketing tips coming your way next year.

8 Reasons Your Content Marketing Program Isn’t Working


content marketing program
Many businesses are getting more strategic with their content marketing program. That’s good news for all of us content consumers. Unfortunately, many more businesses are frustrated with content marketing and wondering why it’s not working for them.

Sound familiar? If you’re spending lots of time and energy on content marketing but not seeing the results you expected, it may be time to take a step back and review your content marketing strategy. A few tweaks to what you’re doing—and not doing—can make a huge impact. With that in mind, let’s take a look at eight reasons your content marketing program isn’t working for your business:

1. You haven’t defined your goals. 

It will be difficult to implement and measure the success of your content marketing strategy if you don’t clearly understand your goals before you get started. Want to engage more customers? Repurposing content in an email newsletter should be part of your program. Establish yourself as a thought leader? Your articles better be well researched and well-written. Want to drive more traffic to your website? Better have a strategy to leverage your social media channels. Whatever you do, take the time to identify what you want your content marketing program to achieve for your business. Then develop a plan and stick to it.

2. You don’t know your target audience. 

Sure, you’re an expert when it comes to your product or service, but how well do you know your target audience? What challenges do they face? What problems are they trying to solve? What are they interested in learning about? What would make them want to buy your product or service? Understanding—and anticipating—your prospects’ needs helps you craft content that truly appeals to them.

content marketing program3. Nobody’s reading your content. 

You may be writing great articles, but if your target audience isn’t reading them, all of your hard work is going to waste. Those of us who don’t have tons of regular visitors to our blogs know we can’t simply post an article and hope for the best. That strategy never works. Your content marketing program needs to include a plan for smartly (no spam, please) sharing your articles with your social networks and republishing them where your prospects are hanging out.

4. Your content isn’t optimized. 

Google’s algorithm changes haven’t changed the fact that you still need to make sure you’re using the right keyword phrases. It goes without saying that you should use them naturally within an article, but don’t listen to the hype that keyword choice and placement within an article no longer matter. It does.

5. You’re not being consistent. 

Consistency is the key to any effective content marketing program. Regularly publishing high-quality articles on your company’s blog builds trust with prospects and engages your customers. It shows them you’re interested in solving their problems and sharing valuable information, not just selling your product or service. Many companies start out strong but their content creation efforts fizzle out when they don’t see immediate results. Don’t be one of them. Be consistent and publish articles often so you can beat your competitors to prospects.

6. Your content isn’t very good. 

Poorly written articles can cost you more than just your reputation as a leader in your field. They will also cost you customers. Do yourself a favor: Focus on your core business and outsource your content marketing program to an expert.

7. You’re not repurposing your content. 

If you’re only publishing an article on your blog, you’re missing out on the opportunity to repurpose and leverage your content through other channels. Consider compiling a series of articles into an eBook. Turn an eBook into a month’s worth of social media posts. And don’t forget to reach out to other publishers to repost your articles so you can build awareness with a wider audience.

8. You’re not dedicating resources. 

content marketing programRegardless of the size of your business, you can’t do everything by yourself. What’s more, you shouldn’t be trying to do everything in-house. Set aside the appropriate resources—including the people, time, and budget—to give your content marketing program a chance to succeed.

Now let’s put it all together: Use the right resources to consistently write and distribute high-quality content your target audience wants—and can find. Sure, it takes some time and hard work to do it right, but the payoff is well worth it. Your business will start to be seen as the go-to resource in your niche. You’ll build awareness and, even though prospects may not be ready to buy the first time they encounter you, they’ll probably be back when it comes time to choose between you and your competitors.

Now it’s your turn. What content marketing strategies work best for your business?

Get more tips to develop and implement an effective content marketing program by visiting www.ContentMarketingProgram.com

If you liked this article, you should also read:

What Black Friday Can Teach Us About Content Marketing


content marketing program
Black Friday is quickly bearing down upon us. If you’re like me, you’ll be taking the day off, watching college football, and making a dent on the leftovers. The mall is not on my schedule.

Of course, millions of us will be hitting the mall. Most shoppers will be drawn to retailers based on their history of providing them with products they want and enjoy. As always, retailers will compete for the attention of shoppers by offering promotions to catch their eye and bring them in their stores.

All of this sounds a lot like content marketing to me. Businesses who have a reputation for consistently providing their customers with quality content are much more likely to keep them coming back for more. Once they’ve established themselves as industry experts, prospects are going to trust them when they’re ready to buy the type of product/service they offer.

We can compare the Black Friday promotions to new pieces of content businesses create and share to grab the attention of prospects. While the content we create should never be an advertisement, it should still offer something our target audience can use. Whether it’s tips for getting the most out of a service or an article discussing industry trends, the best content marketing focuses on educating and informing.

Keep attracting your prospects to your site long after Black Friday has come and gone by consistently giving them the content they want. From educational articles to videos to webinars, you can outperform competitors (even larger ones) who don’t cater to the needs of your shared prospects. Become the thought leader in your niche—the specialty shop instead of the big box retailer—and impress your target audience with better content. They may just reward you with their business. And that’s the best gift of all.

Happy shopping!

P.S. Have you thought about your content marketing strategy for 2014 yet? If you want to attract more prospects and engage your customers next year, now’s the time to develop a plan. Check out www.ContentMarketingProgram.com for tips and, as always, feel free to contact us with any content marketing questions.

Learn How to Write a Case Study For Your Business In Less Than 3 Minutes


how to write a case study
Learning how to write a case study for your business will only take you two minutes and fifty-four seconds—maybe a little longer depending on how fast you can read this short article. Simply put, other than writing high-quality articles for your company’s blog, case studies are the most effective way to demonstrate your industry expertise and build trust with prospects.

I got the idea to write this article earlier this week at the end of a conference call with a client. They said they just landed two new customers and wanted to write and distribute a press release. That’s a no-brainer, of course. But I started to dig a little deeper and discovered they landed these new clients after hearing how they achieved such great results with one of their larger customers.

I suggested they write a case study and put it on their website to showcase these results. It turns out that they had hard data on over a dozen other clients about how much they increased sales in their businesses as well.

Needless to say, we’re writing several case studies to go along with the press releases. Now their Services page won’t just talk about what they do. It will also include real world examples of how they helped a real client achieve real results.

The Anatomy of Writing a Case Study

Are you timing this? You should be at about fifty-eight seconds. Now, let’s get into the specifics of how to write a case study. Break it up into three sections:

  • The Challenge: This is where you describe the problem your client was having before you started working with them. If sales of widgets were down 26 percent and they needed help improving the quality of those widgets, this is where you lay out their specific situation.
  • The Solution: What, exactly, was your strategy? How did you swoop in and save the day? Explain the steps you took—such as putting your experienced team on the case, implementing a proprietary system, or using an award-winning product—to solve their problem and achieve their goals. Be as specific as possible.
  • The Results: This is the most important section of writing a case study. It’s where you give very specific data. In fact, if you don’t have any statistics to back up the results of your solution, you probably shouldn’t have gotten this far. Did you increase that 26 percent loss to a 62 percent gain in widget sales? Improve productivity by 150 percent? Give your prospects an idea of the results they can expect.

content marketing programThis before, during, and after structure is the best way to write a case study—whether it’s 250 words or 2,500 words. (Do yourself and your prospects a favor by keeping it as short and sweet as possible.) It may sound obvious, but you also need to be proactive about gathering the before and after data. Many companies are uncomfortable when it comes to asking a client for specific stats, but most them are more than happy to share their great results. You just have to ask.

Now What?

So far, it’s taken you two minutes and six seconds to read through this article about how to write a case study. I hope it was helpful. Now you just need to take a look at the results you’ve achieved for your clients and start writing about all of your success. Remember to make your case studies available on your website—preferably in a downloadable format on a Resources page.

Oh, and remember to share your case studies on social media like you share links to articles on your blog. When it’s natural to do so, include links to case studies within your articles to drive prospects deeper into your website. It’s just one more way to boost engagement and show the benefits of using your products/services without sounding like a commercial.

That’s it! You’re clocking in at two minutes and fifty-four seconds. Contact Novo Writing for more tips on how to write a case study or to get help crafting great case studies for your business. You can also learn more about the benefits of implementing a comprehensive content marketing program for your business by visiting www.ContentMarketingProgram.com.

Is Your Content Marketing Program Scaring Off Prospects?


content marketing program
With Halloween just around the corner and the new year quickly approaching, it’s a good time to revisit the effectiveness of your content marketing program.

Does it scare away your prospects before you even have a chance to speak with them? Are they running into the arms of competitors who consistently create and share valuable content? Do the articles you publish on your company’s blog help or hurt your brand? 

These are all questions you need to answer before you implement your content marketing program.

The Best of the Worst Content Marketing Tactics

Bad content rears its ugly head in many ways, and it’s not just about the quality of the writing itself. Sure, poorly written articles are going to damage your brand and reputation. That’s obvious. But you also need to consider a few other things that can make your articles scary. Beware if you have:

  • Useless content: Think about your target audience before you write an article. What specific challenges do they face? How do they view the product/service you offer? How do you want them to view it? Cater your content to the needs of your prospects and give them valuable information they can actually use.
  • Copy that is hard to scan: Always break-up your articles with subheads, bullets, and short paragraphs. Your readers will likely be scanning your articles so you need to make it easy for them to be able to quickly digest your content.
  • Overused keywords: Don’t listen to content marketers who tell you SEO is dead. It’s not. Keywords are still important to the success of your content marketing program. After all, the search engines need a way to find your articles in the first place. Just don’t stuff your articles unnaturally with keywords. Search engines spot keyword-stuffing immediately and penalize your blog for it. 
  • No images: The right image can instantly grab the attention of your readers and quickly communicate the content of your article. They make your articles visually appealing and are another great tool for breaking-up text.
  • Too many links: Remember that your prospects’ attention is short and fleeting, so you don’t want to include too many links in your articles to distract them. In addition to being distracting, lots of links give your readers more opportunities to click away from your article to competing websites. Add a few links to other content on your website, such as another blog post or a product page, but avoid including any type of link that sends your prospects away from your site.
  • Self-promotional content: Whatever you do, don’t be blatantly self-promotional in your content marketing program. Your prospects clicked on your article link to learn something, and this is your first chance to demonstrate your expertise. Don’t disappoint them and lose the opportunity to gain their trust. Focus on the value you can deliver, not selling your product/service. That will come later.
  • Not delivered on the promise in your headline: Your headline is one of the most important parts of an article. After all, the headline is your first and only chance to grab your prospects’ attention and compel them to click on your article link to learn more. Failing to provide the information you promised in the headline is a sure way to lose credibility and trust, as well as send your potential customers elsewhere to find the educational content they seek.  

content marketing programThese are just a few of the many tactics that will scare off your target audience, make your content marketing program ineffective, and even harm your reputation.  

Stay focused on helping your prospects and becoming a go-to resource. If you continue to provide them with valuable content, they may reward you with their business. And that’s the best treat of all.

What content marketing “tricks” work best for your business?

Start Improving Your Content Marketing

If your own content marketing frightens you, now is the time to plan your strategy for next year. See what a comprehensive content marketing program can do for your business by visiting www.ContentMarketingProgram.com.

5 Quick Tips to Improve Your Content Marketing Program

content marketing programThe huge shift to content marketing has many businesses scrambling to jump on the bandwagon. And they should. It’s the best wagon to be on. But before they do companies can waste lots of time, money, and resources by not having a strategy in place.

Your business can avoid these pitfalls by following these five easy tips to ensure the success of your content marketing program:

  1. Clearly define your goals. Your content marketing strategy will have several objectives. In the beginning, focus on one goal that will be most beneficial for your business and then plan accordingly. What’s most important to you? Becoming a thought-leader? Getting more newsletter subscribers? Driving prospects to a specific page on your website? The type and amount of content you create should be specifically tailored to achieve this goal.
  2. Know your target audience. You need to know with whom you’re speaking before you can begin an intelligent dialogue. Which is what your content should do: start a conversation with prospects by creating and sharing valuable content. What do they care about? What do they want to learn? What do they want to buy? Answer these questions and you’ll be well on your way to achieving your content marketing goals.
  3. Research, research, research. This includes keywords, competitors, and trends in your industry. Better research almost always leads to a more successful content marketing program. Keep track of influential industry blogs to see what the experts are talking about, and discover the specific terms your prospects are searching to find products/services similar to yours.
  4. Write like an expert. It sounds like a no-brainer, but how many terribly written articles have you read (or tried to read) online? Too many. Poor grammar, sentence structure, and transitions will quickly send prospects to your competitors. Poorly written articles will also seriously damage your brand. Remember that everybody can’t be an effective article writer. But that’s okay. You don’t have to be. You just need to hire a writer to handle content creation for you. Whether that means adding to your internal staff or outsourcing your content marketing program to an expert, make sure you put this critical part of your marketing plan in the right hands.
  5. Be smart with distribution. How well are you sharing your articles? If you’re just publishing them on your blog you’re missing out on many opportunities to expand the reach of your content. Everybody knows you need to leverage social media, but don’t forget about repurposing articles as email newsletters and republishing them on other websites after your own blog has received the original publishing credit.

 

What’s your content marketing strategy? Have you assessed the time, costs, and resources it will take to effectively implement your content marketing program? If you’re ready to jump on the content marketing bandwagon, it’s time to speak with an expert to ensure you do it right. Visit www.ContentMarketingProgram.com to learn more about growing your business with a content marketing program.