As we near the end of 2013, it’s time to take a look back at some of our content marketing articles from the past year. Have content requests for 2014? Contact us to suggest a topic.
Implementing a content marketing strategy is critical for any business that wants to compete. While the strategy may be different from company to company, they all have one thing in common: they cost money.
Many businesses only think in terms of hard costs when it comes to content marketing. Unfortunately, these easy-to-calculate numbers only tell a small part of the story . . . Continue Reading
Most business owners understand the importance of regularly updating their blog with fresh and relevant content. It’s simply the most effective and affordable way to attract customers online. But there’s a big difference between knowing what to do and how to do it.
Let’s take a closer look at the “how” with the five-step process for creating a content marketing strategy that leverages your blog . . . Continue Reading
Developing an effective content marketing program is a critical aspect of any marketing strategy. As you write, optimize, and publish articles as part of this program, you will progress through the following three-phases . . . Continue Reading
Many businesses are getting more strategic with their content marketing program. That’s good news for all of us content consumers. Unfortunately, many more businesses are frustrated with content marketing and wondering why it’s not working for them.
Sound familiar? If you’re spending lots of time and energy on content marketing but not seeing the results you expected, it may be time to take a step back and review your content marketing strategy. A few tweaks to what you’re doing—and not doing—can make a huge impact. With that in mind, let’s take a look at eight reasons your content marketing program isn’t working for your business . . . Continue Reading
Thousands of new blog posts are published by businesses in your industry each and every day. If you want to make sure your blog stands out and keeps visitors coming back, you need to give them something they can sink their teeth into.
Treat your blog like a bakery and each blog post like a scrumptious chocolate cupcake. It should . . . Continue Reading
Of course, millions of us will be hitting the mall. Most shoppers will be drawn to retailers based on their history of providing them with products they want and enjoy. As always, retailers will compete for the attention of shoppers by offering promotions to catch their eye and bring them in their stores . . . Continue Reading
Does it scare away your prospects before you even have a chance to speak with them? Are they running into the arms of competitors who consistently create and share valuable content? Do the articles you publish on your company’s blog help or hurt your brand? . . . Continue Reading
The other day I was speaking with a colleague who was complaining about lead generation. He was lamenting about how much time he spends chasing new business compared to the time he has to work on client projects.
I could feel his pain. Lead generation isn’t my favorite part of running a business either. I started asking around and heard the exasperated refrain of “Ugh – who has the time?” from many other business owners as well. In fact, it started to sound like whining . . . Continue Reading
The huge shift to content marketing has many businesses scrambling to jump on the bandwagon. And they should. It’s the best wagon to be on. But before they do companies can waste lots of time, money, and resources by not having a strategy in place.
Your business can avoid these pitfalls by following these five easy tips to ensure the success of your content marketing program . . . Continue Reading
Most businesses are aware of the importance of consistently writing and distributing articles as part of a comprehensive content marketing program. But in the race to beat their competitors to customers, a lot of companies fall short by publishing articles that are simply subpar . . . Continue Reading
Many businesses aren’t necessarily worried about the ability to create content. They have anxiety when it comes to knowing or deciding what to write about. They have the knowledge, but they don’t know how to go about writing articles to share that knowledge. The hard part is coming up with the initial idea.
In this blog post we’re going to take a closer look at the ways in which businesses can overcome this obstacle by providing 12 ideas or types of articles to jumpstart their content marketing program . . . Continue Reading
Successful content marketing doesn’t just happen—it takes a collaborative effort to ensure proper planning and execution from start to finish. Let’s take a closer look at three reasons why a content marketing program gets stuck . . . Continue Reading
I started writing this blog post on the fourth of July but got distracted by, you guessed it, fireworks. I was doing some research for a new client starting our content marketing program, and I realized that the exploding fireworks were like their current content marketing efforts: they were all vanishing into thin air . . . Continue Reading
Happy holidays and best wishes for a prosperous 2014! Don’t forget to subscribe to this blog and stay tuned for more content marketing tips coming your way next year.