Category Archives: Websites

6 Reasons Your Website Needs a Facelift

The look and feel of their website is a touchy subject for some businesses. They built a shiny new site a few years ago—at a pretty penny. They spent countless hours going back and forth with the designer and writer, and were more relieved than anything else when the site finally went live. Sound familiar? […]

Avoid These 10 Common Mistakes to Create the Best Landing Pages

The best landing pages all accomplish one basic but critical goal: they convince a visitor to take action. Whether it’s buying a product, registering for a webinar, downloading an eBook, or signing-up for a newsletter, landing pages are all about conversion. There are just as many things a landing page should do as it should not do to increase […]

10 Website Copywriting Tips

The anatomy of a website from a copywriting perspective can be confusing. Many business owners think they just need to “write something.” They see their website as something that is just one of those costs and necessities of doing business. Not true! A carefully crafted website is essential to not only build your brand, but […]