Category Archives: Lead Generation

Round-Up of Content Marketing Articles From 2013

As we near the end of 2013, it’s time to take a look back at some of our content marketing articles from the past year. Have content requests for 2014? Contact us to suggest a topic. How Much Does Content Marketing Cost Your Business? Implementing a content marketing strategy is critical for any business that […]

Stop Whining About Lead Generation (It Doesn’t Have to Be So Hard)

The other day I was speaking with a colleague who was complaining about lead generation. He was lamenting about how much time he spends chasing new business compared to the time he has to work on client projects. I could feel his pain. Lead generation isn’t my favorite part of running a business either. I […]

5 Tips for Using Content Marketing to Attract Customers

Most business owners understand the importance of regularly updating their blog with fresh and relevant content. It’s simply the most effective and affordable way to attract customers online. But there’s a big difference between knowing what to do and how to do it. Let’s take a closer look at the “how” with the five-step process […]

Is Your Content Marketing Strategy Working For Your Business?

The insane amount of competition online today means that just having a website isn’t enough if you want to generate leads. You may have the best website in your industry, but if nobody sees it—especially your target audience—you spent a lot of money to create the world’s greatest hiding place. In the good old days […]

8 Lead Generation Tactics to Attract New Customers

Are you doing what it takes to market your business online and attract new customers? These strategies will get you started: Articles: Do you know what your target audience interested in? Write informative articles on topics your prospects are searching for, and don’t forget to include links so they can click-through to your website. Press Releases: Make your own […]