Category Archives: Copywriting

Round-Up of Content Marketing Articles From 2013

As we near the end of 2013, it’s time to take a look back at some of our content marketing articles from the past year. Have content requests for 2014? Contact us to suggest a topic. How Much Does Content Marketing Cost Your Business? Implementing a content marketing strategy is critical for any business that […]

8 Reasons Your Content Marketing Program Isn’t Working

Many businesses are getting more strategic with their content marketing program. That’s good news for all of us content consumers. Unfortunately, many more businesses are frustrated with content marketing and wondering why it’s not working for them. Sound familiar? If you’re spending lots of time and energy on content marketing but not seeing the results […]

Is Your Content Marketing Program Scaring Off Prospects?

With Halloween just around the corner and the new year quickly approaching, it’s a good time to revisit the effectiveness of your content marketing program. Does it scare away your prospects before you even have a chance to speak with them? Are they running into the arms of competitors who consistently create and share valuable content? […]

12 Article Ideas to Simplify Your Content Marketing Program

Many businesses aren’t necessarily worried about the ability to create content. They have anxiety when it comes to knowing or deciding what to write about. They have the knowledge, but they don’t know how to go about writing articles to share that knowledge. The hard part is coming up with the initial idea. In this […]