Category Archives: Content Marketing

Inbound Marketing: From Good to Great

Remember the good old days when marketing had a clear definition? It was simple. Marketing meant broadcasting a product or service to consumers. Businesses did all the talking, and the company with the largest budget usually won. It could pay for the best advertising firm and buy the most ad spots. Think Don Draper. But […]

Content Strategies For Inbound Marketing

    As they develop their inbound marketing strategy, all businesses set out to create quality content that converts prospects into customers. Unfortunately, good intentions don’t always lead to positive results. Many companies start heading down the right track only to see their inbound marketing program stall. Whether it’s due to poor planning, lack of […]

5 Tips to Turn Your Business Into An Educational Powerhouse

Many businesses don’t do a great job when it comes to educating their prospects on the true benefits of their products and services. Sure, they have a website, but they don’t take advantage of the opportunity to differentiate themselves by maintaining an active blog with valuable information for their target audience. Why Is Education So […]

Would Your Content Marketing Program Survive in the Shark Tank?

Pardon the pun, but I’m absolutely hooked on CNBC’s Shark Tank. It’s must-see TV in my house. What could be better than watching some guy from the middle-of-nowhere become an instant millionaire with a gadget he dreamed up in his garage? If you haven’t caught it yet, the premise of the show is simple: Entrepreneurs […]

Is Your Content Like a Twinkie or Grandma’s Apple Pie?

I’ll admit it. I like Twinkies. They’re one of those comfort foods we love to hate. Like the mass production of the famous golden snack cake, much of the content being churned out these days is just empty calories. No substance. No nourishment. Just filler. We’d all be better off we treated content like grandma’s […]