All posts by Scott Siders

Inbound Marketing: From Good to Great

Remember the good old days when marketing had a clear definition? It was simple. Marketing meant broadcasting a product or service to consumers. Businesses did all the talking, and the company with the largest budget usually won. It could pay for the best advertising firm and buy the most ad spots. Think Don Draper. But […]

Content Strategies For Inbound Marketing

    As they develop their inbound marketing strategy, all businesses set out to create quality content that converts prospects into customers. Unfortunately, good intentions don’t always lead to positive results. Many companies start heading down the right track only to see their inbound marketing program stall. Whether it’s due to poor planning, lack of […]

6 Reasons Your Website Needs a Facelift

The look and feel of their website is a touchy subject for some businesses. They built a shiny new site a few years ago—at a pretty penny. They spent countless hours going back and forth with the designer and writer, and were more relieved than anything else when the site finally went live. Sound familiar? […]

5 Tips to Turn Your Business Into An Educational Powerhouse

Many businesses don’t do a great job when it comes to educating their prospects on the true benefits of their products and services. Sure, they have a website, but they don’t take advantage of the opportunity to differentiate themselves by maintaining an active blog with valuable information for their target audience. Why Is Education So […]

Avoid These 10 Common Mistakes to Create the Best Landing Pages

The best landing pages all accomplish one basic but critical goal: they convince a visitor to take action. Whether it’s buying a product, registering for a webinar, downloading an eBook, or signing-up for a newsletter, landing pages are all about conversion. There are just as many things a landing page should do as it should not do to increase […]