Is Your Content Like a Twinkie or Grandma’s Apple Pie?


content marketing program
I’ll admit it. I like Twinkies. They’re one of those comfort foods we love to hate.

Like the mass production of the famous golden snack cake, much of the content being churned out these days is just empty calories. No substance. No nourishment. Just filler.

We’d all be better off we treated content like grandma’s apple pie. You know, the kind of content you can sink your teeth into. The kind that’s made with care. The kind that you remember.

In my experience, this type of tasty content is usually found in the form of articles. I like lengthy articles that actually provide information I can use. Articles that teach me something and show me how to tackle a challenge I’m having. In other words, content that serves a purpose and is memorable.

A few of the ingredients that go into writing a great article for B2B marketing:

  • An enticing headline that catches my eye and instantly makes me want to know more
  • The ability to turn an ordinary topic into an interesting one or make a complex topic easier to understand
  • Statistics or other evidence that backs up your assertions
  • New information or at least a thought-provoking perspective on an established idea
  • Copy that is optimized for search but also targeted at me
  • A call-to-action that leads me to more valuable content

It’s time to take our content off of the assembly line and cook it up right. Let’s all commit to only writing high-quality articles with information people can actually use. No more empty calories. No more fluff. Just unforgettable content that we’ll want to pass around like pie.

Grandma will be proud.

Want help writing and sharing better content? Head on over to www.ContentMarketingProgram.com for more information about starting or improving your content marketing program.

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